Green starburst shape with black outline.

Let me tell you

a story…

Jenny Hofler in a pink dress and denim jacket playing with pink blossoms on a tree in a garden.

I used to think my job was my brand.

So when I lost it, I thought I’d lost myself. But here’s what I’ve learned: I am my brand. Not the job. Not the title. Me. I bring my full self to every role—and that’s the value I offer.

And yet… even knowing that doesn’t make rejection easy. There was a moment—not too long ago—when I was standing on a beach, feeling completely demoralized. Another rejection call. Another “thanks anyway.” Three rounds of interviews that led nowhere. A company asking me to fly myself to New Jersey, pay out of pocket, maybe be considered—only to rescind the offer the next day.

I did a video interview on my birthday vacation—prepped hard, hoped harder. Didn’t get it. Back to square one. I felt sad. Small. Tired. Less than.

And here’s the truth: These moments can break your spirit if you let them.

So I didn’t. I hit pause. Focused on what really mattered. Let myself breathe again.

And then? Two days after Christmas, scrolling LinkedIn, I saw a post… And the story started to change.

Same beach. New perspective.

The tide comes in.
The tide rolls out.

Arrow pointing right

I’m an experience person…

Jenny Strong Hofler has embraced 14+ years of championing and advocating for the Talent space - with a focus of bringing motivation, curiosity, sunlight and positivity to the (occasionally bleak) Corporate space!!  

A North Carolina native, she is passionate about ALL things “People”, “Culture” “Employee Experience” and everything in between.

She finds joy in intentionally focusing on encouraging others as they navigate their own career journeys and energizing folks with bias for action experiences!

She considers herself a photo-taking, shoe-loving, LinkedIn-posting, energy-sharing, curious talent advocate and Hype-woman extraordinaire with a can’t-wait-to-travel attitude! 

Jenny Hfoler wearing a white blouse with a black floral pattern, burgundy pants, and bright yellow high heels, standing in front of a red and black mural with the words "This is what strong looks like." She is smiling with arms outstretched.
Four women wearing sunglasses and smiling, standing inside a restaurant or cafe with colorful artwork on the wall behind them.
A ripe red strawberry hanging from a plant with green leaves and unripe green fruit, against a dark background.
A woman with long blonde hair, wearing a white and blue patterned dress, smiling for a selfie in front of a purple Alzheimer's Association backdrop.
A man and a woman standing together indoors, smiling, with patterned tiles on the wall behind them.
A woman and a man smiling for a photo at an event. The woman is holding a large gavel with a gold band that says 'CARY CHAMBER.' There are blue balloon decorations and a staircase with ornate railing in the background.
A man and a woman smiling and posing together at a Rise Against Hunger event, standing in front of a backdrop with the organization's logo. The man is wearing a red t-shirt and shorts, and the woman is in a mint green t-shirt, jeans, and pink sneaker
Jenny Hofler smiling takes a selfie in front of the Independence Hall in Philadelphia, Pennsylvania, with construction equipment nearby and a blue sky above.
A cozy dining or sitting area with a wooden table, several black chairs, and a large window with white trim, with a white wall with an inspirational sign that reads 'See The Good in Everything' decorated with small red ornaments, and a large woven li
Jenny smiling while eating ice cream in a cup inside a shop with shelves of packaged products behind her.
Three smiling people at a conference, two men and one woman, wearing name tags.
Jenny Hofler taking a selfie at an outdoor event with green grass, wooden tables and benches, umbrellas, and a stage in the background with a crowd.
A woman standing on a grassy cliff overlooking the ocean and rolling green fields, with others walking along a dirt path in the background and dramatic clouds overhead.
A woman taking a selfie at Nyhavn canal in Copenhagen, Denmark, with colorful historic buildings, boats, and tourists in the background.
Colorful mural featuring flowers, greenery, hanging lanterns, hummingbirds, a watering can, and bees, with a blue patterned background.
Four people in formal attire holding awards at a MetLife event, standing in front of a MetLife-branded backdrop.

Books can be the BEST company.

They can influence and guide our actions, spark new ideas and stimulate our thinking - as well as offer completely new perspectives. Here are a few of my favorites lately!

On Jenny’s

BooKSHELF

Book cover of 'Lean In' by Sheryl Sandberg, featuring a smiling woman with shoulder-length brown hair, wearing a white top, with a red circle on top right indicating a call to join a global community.

Lean In by Sheryl Sandberg
So many epic reminders of how greatly we can benefit from leaning in, growing personally, being inclusive & achieving our ambitions

Book cover for "The Time Keeper" by Mitch Albom, featuring a person walking on a desert with a dramatic sky overhead.

The Time Keeper by Mitch Albom
A shorter book that captures the essence of how we think about our Time, how we spend it & how fleeting and precious Time really is.

Book cover of "Year of Yes" by Shonda Rhimes, featuring a light blue background, a silhouette of a woman jumping, and red and gold text

Year of Yes by Shonda Rhimes
Reminds me to say YES to more activities I have not yet done, challenge myself, dance it out, not be scared.

Book cover of 'The Measure' by Nikki Erlick with a yellow background, featuring a bouquet of black and blue leaves and flowers, and a white string tied around the bouquet, with a purple and white sticker indicating 'Read with Jenna'.

The Measure by Nikki Erlick
How do we measure our own lives and ensure they’re impactful? (Super thought- provoking read!)

Book cover of 'The Let Them Theory' by Mel Robbins and Sawyer Robbins, with a green background and yellow and white text.

The Let Them Theory by Mel Robbins
I felt lighter after reading it and am already (mentally) applying its principles to “Let Them!” The mindset shift of letting go of others desires and channeling your energy into something more productive was both liberating and invigorating.

Book cover of 'Falling Forward' by John C. Maxwell with subtitle 'Turning Mistakes into Stepping Stones for Success' and mentioning he is a New York Times bestselling author.
Book cover for 'The Mission, The Men, and Me' by Pete Blaber featuring silhouettes of two men in military gear against a yellow-green glowing background.

Failing Forward by John Maxwell
Moving beyond mistakes to fulfill potential, leveraging these learning points to guide our go-forward action.

The Mission, the Men & Me by Pete Blaber
Written by a Delta Force commander- speaks on the importance of Situational Awareness, Leadership, Agility, Flexibility- these lessons can be applied anywhere in life.

Close-up of a woman with blonde hair and glasses, wearing a red shirt that reads 'The 5 Second Rule, The Fastest Way to Change Your Life, Mel Robbins'.

The Five Second Rule by Mel Robbins
Mel Robbins shared a rule she created & applied to her own life when she was at her lowest, and now, hundreds of thousands of People have not only benefited, but changed the course of their own lives for the better!! 5-4-3-2-1 GO GO GO!!! Her book was encouraging, motivating & action-oriented to ignite us to launch ourselves into our goals.